We keep hearing about social media, and all of the ones that are out or coming out.
Not all of them are the same, and they might or might not be useful for you…
First, take a look at the popular ones, and what/how they are used.
The Original Social Media
The most well known of the current social media platforms is Facebook.
Used by individuals to keep in contact with friends and family, often for sharing news.
Used by companies to share content and keep in contact with customers.
Address: www.facebook.com
The Business Network
When looking for a new role, new business or business connections, LinkedIn is the go-to platform.
Individuals can join and connect with colleagues, and businesses.
Businesses share content, and connect with potential staff and customers.
Address: www.linkedIn.com
The Pictures One
This is the place to share images and video.
Build an audience that finds and follows your account by sharing content.
It’s become a popular platform for a lot of people.
Address: www.instagram.com
The Visual Search Engine
Pinterest isn’t really social media.
It’s actually about searching for inspiration and information.
Share your content by creating pins.
For businesses link pins to your website or store.
Address: www.pinterest.com
The Industry / News Network
Twitter has become a place for information in a short format.
It has a character limit which is currently 280 characters, previously 140 characters.
Within this limit, you need to be specific in your message. As this will include spaces, hashtags, links and symbols.
Ideas, thoughts, updates are shared with everyone on Twitter.
It’s seen by people who follow your account, or search for a tag you included.
Address: www.twitter.com
TikTok
The Short Video Network
This is the platform for creating, sharing and discovering short videos.
Videos are mostly 15 seconds in length, providing ‘micro-content’.
Businesses can show the personality of your business – rather than selling.
Individuals share for entertainment and interest.
Address: www.tiktok.com